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7 Great Brands For Sustainable Kids Clothes

Wish you could easily find better, more eco-friendly kids’ clothing and sustainable clothes for kids? These brands all offer high-quality sustainable basics for kids.

Spoiler Alert: Primary is my very favorite sustainable kids’ clothing brand for preschool and elementary-aged kids, and you get 20% off your first order at with code AFF20PCT!

And BeyaMade is my jam for baby and toddler clothes. I share more details below, but this small yet mighty company has such a unique and incredible knack for making clothes that grow with your kids. How cool, right?

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Can anyone explain to me why it’s so hard to find high-quality, sustainable basics for kids? When I shop for clothes for my boys, nearly everything is covered in phrases like “Dad’s MVP” or “Mom’s Cutie Patootie”. Particularly when my boys were younger, I had the hardest time finding clothes for them that didn’t say something silly.

As they get older and more into sports, they gravitate toward clothes that are covered in sports logos and images (when I let them peruse clothing themselves). At this age, I still do most of the shopping for my 6 and 8-year old boys. I haven’t offered them too many choices yet. In due time, I’m sure they will ask to be more involved, but for now, it’s smooth sailing.

Like many parents, I prefer simple and sustainable kids’ clothing that isn’t drowning in logos, embellishments, and glitter. Luckily, there are a handful of sustainable kids’ clothing brands that offer simple but stylish basics for kids made with eco-friendly materials and with ethical supply chains in mind. Here are a few of our favorite eco-friendly kids’ clothing brands.

7 Brands That Sell Great Sustainable Kids Clothes


We have many pieces from Primary that we’ve had for a while. The boys love them. I think they are great, and they’ve held up well to the wear and tear of two young boys. (That’s saying something.)

They also fit my boys well. Both my boys are quite thin, so I have a hard time finding clothes (especially pants) that are long enough but don’t fall down to their ankles. Primary clothes fit my thin little guys well, and the pieces have been great additions to their wardrobe.

I love Primary as an eco-friendly kids’ clothing option for a few reasons. First and foremost, they make seasonless, gender-neutral clothes that last. The most sustainable kids’ clothes our youngsters can wear is the thing that’s already in their closet, so long-lasting clothes that survive wear and tear is eco-friendly in and of itself.

Further, Primary is actively striving to make their product lines increasingly more eco-friendly by using recycled materials in their swimsuits and denim and transitioning to organic cotton. Since inception, their clothes have met the OEKO-Tex Standard 100 Certification indicating they are free from over 300 chemicals and known irritants.

I also love that Primary has a reasonable price point. Many eco-friendly kids’ clothing brands have really high price tags, often due to the labor and materials costs. By keeping their products really simple and entirely seasonless, Primary keeps its prices down relative to other eco-friendly kids’ clothing brands.

Primary also has a fantastic collection of Halloween ideas because their basic pieces make great bases for Halloween costumes that can be dressed up for the one-day celebration and then worn again on regular days. I’m always on the hunt for good alternatives to the cheap, junky Halloween costumes that end up in the trash not long after they are worn.

Last year, my boys both wore Primary basics as the foundation of their Halloween costume, which I shared about on the blog last year. FYI: I have a whole page of Halloween ideas if you’re interested. 

If you have checked out Primary for sustainable kids’ clothes, I highly recommend popping over to see the Primary collections!

Shop Primary | Get 20% off your first order at with code AFF20PCT

Primary sustainable kids clothing


BeyaMade is a small but mighty sustainable kids’ clothing brand that makes pieces that grow with kids. It sounds crazy, but it’s true. Laurel, the owner, creates pieces that have extra snaps or buttons or elastic to allow pieces to grow and expand as the child grows.

All the pieces are handmade with sustainable materials and so adorable. Many are gender-neutral pieces. I’ve shared more about BeyaMade in the past and the adorable pink BeyaMade romper I gifted to my sister last year.

Shop BeyaMade


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Jackalo has a fun collection of unique pieces for boys and girls. Sustainability runs through the fabric of all aspects of this family-owned company. They use organic cotton to reduce the impact of pesticides and fertilizers on the communities where the cotton is grown. They also prioritize energy-efficient production processes and the reduction of material waste through their manufacturing and production.

Jackalo also offers a Trade Up program through which you can return your Jackalo pieces that no longer fit to receive a discount on new pieces from the company. Their clothing is a bit more expensive than fast fashion due to the quality of the products as well as their focus on the sustainability of the manufacturing and production process. Organic fabrics are more expensive to produce, and products are more expensive when made by artisans being paid fair wages.

Wear, Play, Return- organic & ethical clothes that you can send back when outgrown

Not only do I love the benefits of their Trade Up program for family budgets, but I also appreciate that the company is increasingly taking responsibility for the end life of their products. Currently, most companies have very little skin in the game once their products are sold. They don’t care nor are they held responsible for the waste generated by their products or how the products are handled when no longer needed.

It’s important that companies maintain at least some of the responsibility for the life cycle of the products they put out into the market, and ensure those products don’t pile up in landfills. Consumers will almost always need to be part of the solution, but companies can play a big role in creating an easy infrastructure through which customers can close the loop on the life cycle of the products they buy.

If you’re looking for some great, high-quality investment pieces for your kids, Jackalo is a great option to build a sustainable wardrobe for kids.

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Shop Jackalo


Orbasics offers a line of great, simple pieces that are gender-neutral, made with 100% organic cotton, and built to last. All of the organic cotton is certified under Global Organic Textile Standards (GOTS).

GOTS Certification means that the cotton is grown without the use of genetically modified seeds, harmful pesticides, chemicals or toxins, which is great for the planet and also for our children’s skin. As the largest organ of our body, we often forget about the chemicals our skin may absorb from our clothes.

Thanks to Orbasics for sending each of my boys a pair of their Oh-So-Easy Pants to try out!

Shop Orbasics

Hanna Anderson

Hanna Anderson is well-known for their pajamas and so many cute kids’ clothes. They also have a line of Bright Kids Basics. Nearly all of their clothes are made with fabrics that are Certified by OEKO-TEX® Standard 100.

The STANDARD 100 by OEKO-TEX® is a worldwide consistent, independent testing and certification system that helps ensure various harmful chemicals are not included in raw, semi-finished, and finished textile products.

Additionally, in accordance with the California Transparency in Supply Chains Act, they also share information about the Code of Conduct they use and the procedures they have in place to help ensure their products are not manufactured with child labor.

Shop Hanna Anderson

Colored Organics

Colored Organics makes all of their clothing with 100% GOTS-certified organic cotton and also places an emphasis on ethical working conditions for its employees and makers. The company only works with factories that provide fair wages and appropriate working environments for their employees. They also use a portion of their proceeds to help a featured non-profit organization each month. (They are based in my hometown, so that might hold a special place in my heart.) 🙂

Shop Colored Organics

Lark Adventurewear

Lark Adventurewear makes ethical and sustainable basics for infants and toddlers that is made from 60% cotton and 40% bamboo fabric. The fabric is Oeko-tex 100 Certified, and they are made in the United States. They have really cute pieces like onesies and fun but simple dresses with adorable prints that aren’t at all obnoxious or overdone.

Shop Lark Adventurewear

Quick Summary of Ethical Clothing Basics for Kids

Primary | Orbasics | BeyaMade | Jackalo

Hanna Anderson | Colored Organics | Lark Adventurewear

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Friday 15th of January 2021

Great comprehensive list here. Glad to see the rise of sustainable kids options out there for mindful parents. We just launched our kids brand - Smaller Things! With Smaller Things, we are making sustainable and ethically made clothes built with the planet and its people in mind.


Monday 9th of March 2020

Thanks, what a lovely list. OceanBluu would be a great addition as they offer GOTS and Fairtrade ( rare find!!) certified clothing for kids ages 1-12yrs. Great jammies & underwear. Definitely long lasting!


Monday 9th of March 2020

Thanks. I will check out that recommendation.


Saturday 9th of November 2019

I'm not sure I understand why Primary is listed as an ethical brand here. They source from India, Vietnam, and China, where companies are not always known for their human rights/fair working conditions advancements (I realize that this doesn't mean there aren't ethical companies within these countries). When I inquired on the Primary support chat, my question about the sourcing of clothes was answered with the 3 listed countries above and my query about attention to ethical sourcing was entirely ignored. I want to like primary, but if I'm going to pay a decent amount for items, I really want the website to share with me how they make a good effort to ethically and sustainably source.


Saturday 9th of November 2019

Hi Sarah - Thanks for the question. When I prepared this post, I did much of the same research it sounds like you did. I chose to add Primary to list for a couple of reasons. 1) They use OEKO-TEX Standard 100 certification for their fabrics, which gives me a bit more comfort that the fabrics aren't loaded with chemicals that are bad for our kids bodies and the environment. 2) Based on our experience, the clothes last for a long time, aren't seasonal or trendy and don't need to be constantly replaced. I liked their longevity which I believe helps sustainability in general. Most clothes in this price point fall apart after just a few washes, which didn't seem to be the case for us with this brand. When considering investing in clothes for my kids, many small brands that have more "pure" sourcing and production are really expensive (more than Primary), so this feels like a good compromise for us in terms of high-quality clothes that will last, reduce waste, focus on quality, and aren't trying to be encourage excessive consumption. I completely agree that there are many ways a company can be sustainable and suspect Primary hasn't made the traditional 'fair wages, fair labor conditions' their top priority (though that's not to say they are supporting anything wrong, like you say). But when thinking about the big picture of being a responsible consumer, this brand seems to be a good option for us and also something that is reasonably priced with respect to many of their non-fast fashion alternatives.

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